Introduction
Wicked Edge, known for its precision knife sharpeners, faced a challenge common to many e-commerce retailers: how to enable customers to find the perfect product quickly and efficiently. This case study examines the strategic implementation of advanced search functionality on Wicked Edge’s Shopify platform using Octane AI and the Mira funnel to handle complex customer queries.
Objectives
The primary goal was to create an intuitive, efficient, and user-friendly product search experience that could:
- Accurately guide customers to the products best suited to their needs.
- Handle a wide variety of customer inquiries with approximately 150 different combinations of questions and answers.
- Increase conversion rates and improve customer satisfaction by simplifying product discovery.
Strategy
The approach involved two key technological integrations:
- Octane AI for Shopify: Leveraging this powerful app, we introduced a smarter search engine capable of understanding and processing natural language queries, providing instant and relevant search results.
- Mira’s Funnel and Matrix System: To address the complexity of Wicked Edge’s product offerings, we deployed Mira’s funnel system. This system structured a comprehensive matrix of questions and answers that intelligently narrowed down search results based on customer responses.
Implementation
Phase 1: Octane AI Integration
- Customized Octane AI’s setup to sync with Wicked Edge’s product catalog on Shopify.
- Trained the search AI with common customer queries and corresponding product features.
- Conducted A/B testing to refine search algorithms and ensure accuracy in results.
Phase 2: Building the Mira Funnel
- Developed a decision matrix with 150 unique question-and-answer combinations to cover all possible customer preferences and needs.
- Integrated the decision matrix with Octane AI to enhance the search logic.
- Designed a user-friendly interface for the Q&A funnel that seamlessly blended with Wicked Edge’s existing website aesthetics.
Results
Post-implementation, Wicked Edge experienced significant improvements:
- User Engagement: Customers interacted more with the search function, indicating better findability and satisfaction.
- Conversion Rate: There was a noticeable increase in conversion rates as customers were able to locate the right product faster.
- Customer Feedback: Positive feedback was received regarding the ease of finding products tailored to specific needs.
Conclusion
The strategic deployment of Octane AI and Mira’s funnel system transformed Wicked Edge’s product search experience. By embracing advanced technology solutions, Wicked Edge was able to offer a cutting-edge (pun intended) customer journey that not only aligned with their brand’s reputation for precision but also drove tangible business results.
